Elora, meaning “sun ray”, is a nod to the sun as the source of life, growth, and the essence of our boutique micro herbs, baby vegetables, edible flowers and delicate leaves.
This symbol reflects our belief in transparency and the importance of knowing where your food comes from. It also draws on ancient symbolism of the sun as a life-giver while subtly echoing the form of a seed starter pod a quiet nod to both growth, intention, and the origins of our business.
source
The single dot within an open circle represents origin, the beginning of all things. It speaks to the seed, the grower, the sun, the foundational elements of life and food.
This symbol reflects our belief in transparency and the importance of knowing where your food comes from. It also draws on ancient symbolism of the sun as a life-giver while subtly echoing the form of a seed starter pod, a quiet nod to both growth, intention, and the origins of our business.
touch
GROWN FOR CHEFS
The expanding rings illustrate connection. From hand to harvest, chef to kitchen, they represent the care, craft, and human interaction that shape every leaf.
This symbol evolves from the Source, introducing the presence of the creator — the growers, makers, and chefs whose touch brings our produce to life.
taste
The layered circles suggest complexity, depth, and ripple. A sensory culmination of the journey. Flavour, experience, and nourishment all begin at the Source and build through Touch.
With the final ring, we introduce the experiencer — the individual at the end of the process, whose enjoyment is as vital to the cycle as every step before. They complete the story, bringing purpose and presence to everything we grow.
